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World Rally Championships (WRC)

The FIA World Rally Championship (WRC) pits drivers and production bases cars against some of the toughest and most varied conditions on the planet!

The WRC (World Rally Championship) is the organisation that stewards the official rally championship. I was asked to steward the brand. What the meant is that I produced artwork for rallies worldwide, it included;

  • Press packs
  • Sponsorship material – presentations, hospitality collateral
  • Web banners
  • Driver biographies
  • Fan Material – Year end fan book
  • Broadcast material – Fact Books, Digital presentations for TV sales

In general it was a client that challenged all design disciplines from high end image manipulation, digital presentations and press work.

Fact Books

Towards the end of each championship year we designed a number of pieces to boost TV sales. The Fact Book could be considered the annual report, as it looked at viewing figures in all territories, demographics, sponsorship ROI, and an inside look into what to expect the following season.

Client: WRC
Project title: Fact Book
Software: Adobe Illustrator, Adone InDesign, Adobe photoshop

Press Kits

At the beginning of each championship year, we produced press packs for each of the three championships, introducing rule, car, location, and team changes.

Client: WRC
Project title: Press pack
Software: Adobe Illustrator, Adone InDesign, Adobe photoshop

Presentation intro movie

This video was created as an icebreaker to introduce potential sponsors to the adrenalin passion and excitement of the World Rally Championship.

Client: WRC
Project title: Presentation video
Software: Final Cut Pro

Contact


Rob Last


Tel: 01494 441166


Mob: 07739 424 159

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