I was approached through my association with the World Rally Championship to design the event guides for the EURO hosted in Switzerland and Austria. The scope of work rapidly expanded to include the creation of the FanZone guides, an important development for major sports events as it enabled the host countries to attract more fans to an event. This led to designing all the articles for the FanZones, from the signage to the stage dressings. After a successful event I was asked to redesign all of the sponsorship presentations, this completely changed the manner in which the commercial rights team presented the various “rights” to potential sponsors.