Approach

I’m an inquisitive, deconstructive observer. ‘Design’ is in part a study of how things work and designing effective creative solutions; it’s about understanding the different relationships between form, function, content and creativity. It’s through this discovery I can develop effective design/communication/digital strategies. Working collectively with clients creates high-quality work and cultivates long-lasting relationships.

Setting the brief

This is a crucial stage of discovery and learning, it’s a simple chat to unpack the needs of the client. This stage enables me to understand the business I am designing for and get to know who I will be working with.

We will work collectively to identify and agree on; project objectives, deliverables, deadlines and budget etc.

Research, discovery ideas and mock-ups

With a pen/stylus and sketchbook/tablet/iMac at the ready – I will begin my research looking at; competitors, images, styles, narratives and trends.
Once I have a few sketches and ideas I will mock-up some examples exploring; shape, space, texture and typography. Presenting you with the strongest concept.

Feedback at this point is important – as it will help shape the final product.

Concept development

At this stage images, illustrations, typography and content combine to create the visual narrative. The final artwork is delivered for consideration and upon acceptance, we proceed to the final task.

Finalisation and delivery

This is the most rewarding part. Once you are happy (which is the most important part) For print work; I will supply you and/or a printer all final artwork files, and manage the printer if needed. For web work, this is the moment the site goes ‘live’; from here we can monitor audiences, measure growth and impact – and find other projects to work on.

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Collaboration

Working collectively with clients creates high-quality work and cultivates long-lasting relationships.

Contact

The Small Print

Mob: 07739 424 159
Email: roblast.digitaldesign@gmail.com

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