In a design world, where there are more channels for delivery, design skills are put to the test like never before. Not only do you need to understand the traditional medium of print, but also how the printed piece can be converted and applied to a digital space. While they share certain common rules; good typography, use of space and colour, what makes a printed article or a digital design successful are the attributes specific to the medium. With print you are designing in a finite space – and you have complete control over positioning and size, the same is not always true in the digital space. For digital you need to design in an agnostic world – for a multitude of platforms and screen sizes. You have to take care to make the journey as compelling as possible, meaning that the items that we take for granted – like navigation, and architecture need a great deal of attention. Simplicity is a turbulent journey, only found through an understanding of the environment and audience you are publishing to.
In this increasingly complex world I believe I can be a bridge between the two.
what I do
I have tried to categorise what I do – but we all know that this is sometimes impossible
what I use
Sometimes the best tool is still pen and paper
Final Cut Pro